Description
The tangy, chatpata and masaledar fizzy drink has been a recognizable taste for over many years now.
The passion to make ‘Desi’ the ‘New Cool’ gave rise to the idea of this very delicious Indian Flavored bottled drink.
The logo/sticker and packaging of Lahori Zeera have evolved many times to give it a more defined and unique look. Because just like its unique flavor its makers also wanted to create a brand that becomes the first preference of every house.
The first logo ever to be introduced was in 2016-17 with the tagline Soda Chatpata Masala Maarke, the packaging and tagline were further modified in the year 2018 to Soda Masala Maar ke!
The urge for improvisation kept the journey of rebranding going. There was a rapid increase in the market of brand copies and duplicates thus, growing an immediate thirst to make the brand’s image and position- the ORIGINAL LAHORI ZEERA. The makeover was initiated in the year 2021 and was finalized early in the year 2022 with the PRESENT brand image as LAHORI ZEERA- Desi hi Changa! (Source: http://lahorizeera.com/)
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